CHARLES&KEITH : A High-End Singaporean Fashion Brand

Introduction

Charles Wong and Keith Wong are the brothers who founded CHARLES&KEITH. They started their journey in the fashion world by working in their parents'shoe store in Ang Mo Kio, Singapore. Inspired by their passion for fashion, they decided to create their own brand in 1996. Now, the brand specializing in shoes, handbags and fashion accessories is well known for the quality and elegance of its products.

CHARLES&KEITH was founded 1996 by the Wong brothers. Their first store opened at Amara Shopping Centre in Singapore. International expansion has been rapid. The brand moved into other parts of South East Asia in 1998, before venturing into markets such as Australia and the Middle East. In 2006, it launched its sister brand of men's shoes and accessories, Pedro. From its humble beginnings, the brand has grown into an international network with 700 stores in over 30 countries.In 2011, L Capital Asia LLC, a private equity fund backed by French luxury giant LVMH, was invited to take a minority stake in the CHARLES & KEITH group. With the support of this strategic investor, CHARLES & KEITH successfully launched the brand in China. Flagship shops have been opened in major fashion cities such as Tokyo, Seoul, Shanghai and Dubai. The brand is also available online at CHARLESKEITH.COM in nearly 60 countries, including Australia, Europe and the United States.

CHARLES&KEITH's success lies in its ability to constantly innovate and stay relevant to changing consumer preferences. The brand is known for its collections of trendy shoes, elegant bags, stylish sunglasses, and various accessories. The brand is known for its high-quality creations and affordable prices, making it a popular choice for fashion enthusiasts. CHARLES&KEITH has also collaborated with celebrities and influencers, contributing to its global recognition.

Celebrities such as Selena Gomez, Jennie from the BlackPink, Leigh-Anne Pinnock from Little Mix, actress Han So Hee, have been seen wearing CHARLES&KEITH. The brand has also partnered with Disney for a Zootopia-themed collection featuring characters Judy Hopps and Nick Wilde. CHARLES&KEITH has recently partnered with the French brand BLVCK Paris.

CHARLES&KEITH's values focus on innovation, collaborations, and empowerment. The brand aims to inspire and emancipate people through fashion, staying true to its Asian roots while adopting a global approach.

The CHARLES&KEITH logo has evolved over the years to reflect the brand's identity and growth. The current logo combines elegance and simplicity, symbolizing the brand's dual nature : Asian and global.

The current CEO of CHARLES&KEITH is Keith Wong, one of the founding brothers. He plays a key role in the brand's strategic direction and continues to inspire the team with his vision and commitment.

Charles&Keith is a Singaporean fashion brand that has distinguished itself through innovation, quality, and its commitment to empowering consumers. From its modest beginnings, the brand has experienced impressive growth and continues to inspire fashion lovers worldwide.