ElevenParis : Redefining Urban Fashion Trends

Introduction

ElevenParis is a French urban ready-to-wear brand known for its creative collections and iconic products. Since its founding in 2003, it has won over a broad audience with its unique style and collaborations with prestigious celebrities.

Dan Cohen and Oriel Bensimon are the founders of ElevenParis. Dan Cohen, also the artistic director, started the brand in a small space at the nummber 11 of a street in Paris, hence the name "Eleven". In 2017, Ilan Amar joined the team to bring a strategic vision on digital and business development.

ElevenParis was born in 2003 in a tiny space at number 11 of a small street in Paris. Amidst piles of boxes and makeshift offices, the brand began with t-shirts printed with celebrity images. The moustache t-shirt, inspired by Salvador Dalí, became one of their flagship products in 2011.

In 2010, the brand launched the slogan "Life is a joke", the online shop and the women's line. In 2018, the "I AM NOT A RAPPER" capsule was launched with the collaboration of the French rapper GIMS. In 2021, the signature logo "NO SNITCH" and the "GOTH" capsule appear. So we can conclude that ElevenParis is very successful thanks to its capsules: "I AM NOT A RAPPER", "GOTH", "CALL MY...", "FASHION WEEK", "LOVELESS".

ElevenParis quickly gained popularity thanks to its bold creations and collaborations with celebrities like Wiz Khalifa, Kate Moss, Mick Jagger, Iggy Pop, and Pamela Anderson. Its ambassadors are Lizzie Jagger, Lenny Kravitz and Charlotte Free. The brand has become synonymous with casual and chic style, attracting both the young and fashionistas alike.

ElevenParis' flagship products include moustache t-shirts, printed celebrity t-shirts, as well as streetwear collections for men, women, and children (with the Little Eleven). The brand also offers shoes and accessories to complete every outfit.

There were a lot of different logos. At the moment, the logo represents a smiley face with rock mood that you might find at a punk club music festival. It is featured in the GOTH capsule, the brand's best-selling for several seasons.

The current CEO of ElevenParis is Dan Cohen, who continues to lead th brand with an artistic and strategic vision while remaining faithful to its promise and slogan "Life is a joke". The brand's principle is never to take life seriously, and above all never to take itself seriously !

In 2022, ElevenParis has generated a revenue of €4 million. The brand has got 14 shops in France and it delivers internationally.

ElevenParis is brand that has evolved and adpated over the years while staying true to its urban and subversive DNA. Thanks to its unique style and iconic products, it continues to win over a new generation of passionate fans.